{"id":242,"date":"2025-12-02T15:15:47","date_gmt":"2025-12-02T15:15:47","guid":{"rendered":"https:\/\/cms2504.commu.isfsc.be\/?page_id=242"},"modified":"2025-12-19T17:49:48","modified_gmt":"2025-12-19T17:49:48","slug":"case-bister","status":"publish","type":"page","link":"https:\/\/cms2504.commu.isfsc.be\/index.php\/case-bister\/","title":{"rendered":"Case Bister"},"content":{"rendered":"

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Bister<\/h1>\n

\u00ab\u00a0Faites Bister, Pas la Guerre\u00a0\u00bb<\/h2>\n

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Bister une marque de sauces qui fait partie de Bionat. Bionat comprend Bister, Bioster et Natura.\u200b Bister a \u00e9t\u00e9 cr\u00e9\u00e9e en 1926 et a introduit son pot iconique de la grenade en 1945, inspir\u00e9 de la grenade anglaise lors de la guerre.<\/p>\n

Bister<\/span><\/span> d\u00e9fend de fortes valeurs telles que la <\/span><\/span>transparence de ses produits, l\u2019utilisation <\/span><\/span>d\u2019ingr\u00e9dients locaux, le respect des <\/span><\/span>traditions et une volont\u00e9 constante <\/span><\/span>d\u2019am\u00e9liorer sa gamme.<\/span><\/span><\/p>\n

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Probl\u00e9matique<\/h2>\n

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L\u2019objectif marketing principal de\u00a0Bister\u00a0est de devenir la marque de r\u00e9f\u00e9rence pour toutes les gammes d\u2019accompagnement : sauces, vinaigrettes, moutardes et tartinables.<\/span>\u200b<\/span>\u00a0<\/span><\/p>\n

L\u2019objectif premier de la campagne est de mettre en avant des valeurs fortes pour renforcer l\u2019attachement du public cible \u00e0 la marque et l\u2019encourager \u00e0 consommer ses produits plut\u00f4t que d\u2019autres.<\/span>\u200b<\/span>\u00a0<\/span><\/p>\n

L\u2019objectif second est d\u2019augmenter la visibilit\u00e9 de\u00a0Bister\u00a0dans sa globalit\u00e9 \u2013 sur les r\u00e9seaux sociaux, le site internet et dans la \u00ab\u202fvraie vie\u202f\u00bb. Ainsi cela permettra d\u2019entretenir une relation continue avec les consommateurs<\/span>.<\/span>\u200b<\/span>\u00a0<\/span><\/p>\n

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Le concept<\/p>\n

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Nous souhaitons mettre en avant des valeurs fortes plut\u00f4t que les produits eux-m\u00eames. En jouant sur la forme du pot, qui est une grenade, nous voulons sensibiliser \u00e0 la guerre. Pour ceci, nous personnifions les pots\u00a0<\/span><\/span>Bister<\/span>\u00a0<\/span>afin de les mettre en sc\u00e8ne dans des actes d\u2019amour comme des bisous, c\u00e2lins, et autres formes d\u2019affection.<\/span><\/p>\n

Notre baseline<\/strong>\u00a0: \u00ab Arr\u00eatons la violence et partageons ensemble de bons et beaux moments avec les sauces\u00a0Bister. \u00bb\u00a0<\/span>\u00a0<\/span><\/p>\n

Avec comme slogan<\/strong> : \u00ab Faites\u00a0Bister, pas la guerre \u00bb, venant de l\u2019expression des ann\u00e9es 60 : \u00ab faites l\u2019amour, pas la guerre \u00bb\u00a0<\/span>\u00a0<\/span><\/p>\n

La personnification de\u00a0Bister\u00a0permettrait une identification de la part de la cible tout en pr\u00e9sentant\u00a0Bister\u00a0comme un rempart contre la violence, un \u00e9l\u00e9ment qui unit les gens autour du plaisir et du partage.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

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Nos solutions<\/p>\n

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Publications sur les r\u00e9seaux sociaux et sur le site internet: <\/span><\/strong>\u00a0<\/span><\/span>Bister<\/span>\u00a0<\/span>pourra communiquer sur la campagne, tout en publiant du contenu d\u00e9di\u00e9 \u00e0 la marque et \u00e0 ses produits, tels que des contenus culinaires et informatifs, en s’adaptant aux codes de chaque r\u00e9seau. La campagne pourrait \u00e9galement \u00eatre retrouv\u00e9e sur le site internet, avec une page d\u00e9di\u00e9e et explicative de l\u2019action. Et, potentiellement, la cr\u00e9ation d’une newsletter pour fid\u00e9liser le public.<\/span><\/span>\u00a0<\/span><\/p>\n

Publicit\u00e9 dans les r\u00e9seaux sociaux:<\/strong> Nous utilisons la publicit\u00e9 digitale \u00e0 travers les r\u00e9seaux sociaux de Meta, notamment Instagram et Facebook, afin de toucher le public \u00e0 trois reprises \u00e0 travers les phases voir, penser et agir. Nous faisons cela gr\u00e2ce \u00e0 des call to action et des visuels qui incitent \u00e0 la r\u00e9flexion.<\/span>\u00a0<\/span><\/p>\n

Publicit\u00e9 affiches:<\/strong> L’utilisation de l\u2019affichage JCDecaux, la diffusion de l\u2019affiche \u00e0 travers 4 grandes villes belges : Bruxelles, Anvers, Li\u00e8ge et Charleroi. Les affiches resteraient une semaine dans chaque ville, et seraient affich\u00e9es \u00e0 6 points d\u2019affichage diff\u00e9rents.<\/span>
<\/span><\/p>\n

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Bister \u00ab\u00a0Faites Bister, Pas la Guerre\u00a0\u00bbBister une marque de sauces qui fait partie de Bionat. Bionat comprend Bister, Bioster et Natura.\u200b Bister a \u00e9t\u00e9 cr\u00e9\u00e9e en 1926 et a introduit son pot iconique de la grenade en 1945, inspir\u00e9 de la grenade anglaise lors de la guerre. Bister d\u00e9fend de fortes valeurs telles que la […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-242","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cms2504.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/pages\/242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms2504.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cms2504.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cms2504.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cms2504.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/comments?post=242"}],"version-history":[{"count":14,"href":"https:\/\/cms2504.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/pages\/242\/revisions"}],"predecessor-version":[{"id":445,"href":"https:\/\/cms2504.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/pages\/242\/revisions\/445"}],"wp:attachment":[{"href":"https:\/\/cms2504.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/media?parent=242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}